By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

New eco-friendly baby wipes, exactly what parents want from baby wipes now

We predict that new Mo & Marine eco-friendly baby wipes are going to become an all-round essential for every family, because they're exactly what parents should be looking for in baby wipes right now.

seonaid mcgill
Seonaid McGill
July 2, 2026
mo-and-marine-child-with-eco-friendly-baby-wipes

Plastic-free and plant-based, Mo & Marine wet wipes are made for faces, hands and baby bottoms, and handle everything from mealtime clean-ups to quick stickiness swipes (or practically anything else you can think of).  

Made in the UK and winners of all sorts of environmental awards, their mix of sustainability and common sense is already winning parents’ hearts. Oh, and they look cute and colourful too, another way they’re totally unlike any other wet wipes on the market right now!

mo-and-marine-child-with-products
Plastic-free Mo & Marine Sensitive Wet Wipes

Why eco-friendly baby wipes are the responsible choice now?

When you become a parent, baby wipes quickly earn a permanent place in your changing bag, handbag, car and pretty much every room in the house. From nappy changes to sticky hands, messy mealtimes and unexpected spills, they're one of those everyday essentials you simply can't live without.

But choosing the right wipes isn't always as straightforward as it seems. Today's parents are looking for products that do more than just clean up mess. The best eco-friendly baby wipes combine gentle ingredients, strong environmental credentials and reliable performance, without asking families to compromise.

As more parents think carefully about the products they use every day, demand for eco-friendly baby wipes continues to grow. Many families are looking for wipes that are kinder to delicate skin while also reducing their environmental impact.

Plastic-free materials, minimal ingredient lists and high water content have become important selling points, alongside certifications that help parents feel confident about what they're buying.

Trusted awards and independent accreditations can also provide valuable reassurance, particularly for products used multiple times every day on babies' sensitive skin.

What makes a good eco-friendly baby wipe?

Parents often have a long checklist when choosing baby wipes. They want wipes that are soft enough for newborn skin but strong enough to deal with life's inevitable messes.

Dermatologically tested, fragrance-free formulas are often high on the priority list, particularly for babies with sensitive skin. Many parents also look for wipes made with plant-based materials and ingredients that avoid unnecessary chemicals.

Environmental credentials matter too. Plastic-free wipes, vegan formulations and brands that actively support sustainability initiatives are becoming increasingly attractive as families look to make more conscious purchasing decisions.

Look out for eco-awards and certifications to make the right choice

With so many baby wipes on supermarket shelves, independent recognition can make comparing products a little easier.

Recently, newer brands entering the market have picked up awards from parenting panels and industry experts, recognising everything from product innovation to sustainability. Certifications from organisations such as Allergy UK and the Vegan Society also offer added reassurance for parents looking for products that meet recognised standards.

Some brands are taking their environmental commitments a step further by supporting initiatives such as 1% for the Planet, pledging a percentage of their annual revenue towards environmental and conservation projects.

Award-winning Mo & Marine Sensitive Wet Wipes

Mo & Marine introduces a new generation of eco-friendly baby wipes

Mo & Marine Sensitive Wipes have collected several industry awards since launching earlier this year.

Designed with simplicity in mind, as we said right at the start, they're also reassuringly plastic free. What we didn't mention is that they are also made with 99.4% water and feature a deliberately minimal ingredient list, as well as being dermatologically tested, fragrance free, Vegan Society approved and winners of Allergy UK's Allergy Friendly Product Award.

These clean-conscience wipes have also won Loved by Parents Awards and Organic Baby Awards, underscoring the growing demand for wipes that balance practicality with eco-friendliness.

Plus, they work, so now eco-friendly baby wipes don't mean compromising on clean. If that sounds good to you, you can order Mo & Marine wipes direct from Mo & Marine.

They're also available at Amazon and at the moment you can buy a one-off pack for £2.50 (exclusive Amazon offer) or a box of 12-60 wipe packs for £26.99. Buy two or more boxes and you get free delivery too.

Remember we said we predicted these wipes becoming your everyday essentials? With that in mind, you might want to sign up for Subscribe & Save at Mo & Marine and have your wipes delivered monthly, with the flexibility to pause, skip or cancel any time you like.

If you’re trying to conceive (TTC), you probably know that there are certain foods and nutrients that become especially important once you’re pregnant. But nutrition plays a vital role even when trying to conceive, much like laying a strong foundation before constructing a house.

Certain nutrients create that foundation by supporting egg and sperm health (yes, nutrition matters for both partners), hormone balance and creating a hospitable environment for a fertilized egg to implant. In fact, studies show that certain nutrients can help increase fertility and improve success rates for both natural conception and fertility treatments.

In other words, nutrition is a key player in the TTC journey, but getting the right nutrients in the right quantities can be tricky. That’s where supplements come in. Just as you’d take a multivitamin to fill in nutritional gaps for optimal health, fertility supplements can give you that extra nutrient boost.

Choosing supplements for your fertility journey

When choosing a supplement to support your fertility journey, look for science-backed, high-quality ingredients. Our editors are careful to select and partner with brands that use ingredients that have been clinically studied to support fertility. Eu Natural® (pronounced you) covers all those bases and more. We love knowing that Eu Natural® products contain zero artificial additives, binders, or fillers and are lab-tested to ensure purity and potency.

Photobook: Luthier. Beeches Lane by &Something

When choosing a supplement to support your fertility journey, look for science-backed, high-quality ingredients. Our editors are careful to select and partner with brands that use ingredients that have been clinically studied to support fertility. Eu Natural® (pronounced you) covers all those bases and more. We love knowing that Eu Natural® products contain zero artificial additives, binders, or fillers and are lab-tested to ensure purity and potency.

seonaid mcgill
Seonaid McGill