zzz Essentials (yes, you'll need some sleep)
1. Ewan the Dream Sheep Deluxe – £39.99

Soft, cuddly and equipped with womb and heartbeat sounds, Ewan is the original white-noise wonder. It gently soothes babies back to sleep with timer and cry-detection options—earning rave reviews from UK mums.
2. SnüzPod4 Bedside Crib – £199.95

One of the UK’s best bedside bassinets, the SnüzPod⁴ features breathable mesh sides, a gentle reflux incline and attaches safely to your bed. It was praised for its sturdy design, airflow and quality materials.
3. Rockit Portable Baby Rocker – £49.95

Clip this clever rocker to your pram or carrier and it soothes with gentle motions—so you can finally eat with both hands again.
Changing Essentials (You’ll Thank Us Later)

1. Mum & You OneWipe – from £14.99
Designed with Parents in mind, OneWipe is 30% bigger than standard baby wipes so the messiest of messes, from poonamis to sticky hands and faces, can be tackled with just one wipe. Making clean up easier and faster, without the need to pull out lots of wipes. And because they'll last you longer, they're better value for money!
👉 Mum & You OneWipe

2. Shnuggle Squishy Changing Mat – £59.95
Make every nappy change stress-free and comfortable with the Shnuggle Squishy Changing Mat. Designed with a warm-to-touch, wipe-clean surface, this premium baby changing mat provides a soft, cushioned space for your baby while keeping hygiene a top priority. Its unique incline helps ease colic and reflux as well as making the change mat ideal for some tummy time and baby massage. Whether used at home or on-the-go, the Squishy Changing Mat is a must have for modern parents.
👉 Shnuggle Squishy Changing Mat

3. Vital Baby Hygiene Aquaint® Cleansing Water 50ml - £2.49
Effective, hypoallergenic and antibacterial formula that’s gentle on skin and powerful on bacteria. Contains zero alcohol, fragrances or nasties - made with just water and hypochlorous acid from electrolysed water. Use to clean grubby hands, messy faces, dirty bums and more. Spray directly on skin for antibacterial cleansing at home and on the go. Suitable for Vegans and Vegetarians.
Feeding Essentials (Bottle, Weaning or Boob)

1. Nuby RapidCool Baby Bottle Flask – £39.99
Cools boiling water to formula-ready temperature in just 2 minutes—ideal for night feeds or feeding on the go. Parents love the speed, portability, and simplicity.
👉 Nuby RapidCool at Nuby UK

2. Elvie Curve Manual Pump – £34.99
Wearable and silent, this manual silicone pump fits discreetly into your bra to collect let‑down effortlessly. Ideal for catching bonus milk during feeds or travel.
👉 Elvie Curve

3. Haakaa Silicone Breast Pump – £19.99
This cult-favourite pump uses gentle suction to collect milk hands-free—no cords, batteries, or fuss, perfect for building a freezer stash or catching let-down.
👉 Haakaa Pump
Bathtime Gear (Without the Slip ‘n Slide)
- Angelcare Soft Touch Bath Support – £29.99
Non-slip, ergonomic support designed for newborn comfort in the tub. - Cuddledry Hands‑Free Baby Bath Towel – £34.99
An apron-style towel that frees your hands—genius for lifting and wrapping drenched babies. - Nuby Bath Toy Storage Hammock – £7.99
Keeps toys tidy, mildew-free, and ready for the next splash session.
Random Essentials That Are Weirdly Life‑Changing
- SnoozeShade Original – £24.99
Breathable blackout cover that turns prams into nap-friendly zones—even outside a sunny pub. - Mushie Silicone Dummy Clip – £9.99
Stylish, safe, and keeps pacifiers off grim café floors. - Whisbear Humming Bear with CRYsensor – £59.99
Detects baby cries and instantly calms with built‑in white noise. A sleep‑training hero.
Every baby is different, but one thing all parents share is the need for sleep, feeding, and changing tools that actually work. These 2025 essentials for newborns are vetted by real mums—no gimmicks, no fuss, just everyday sanity savers.
Pick what helps you, skip what doesn’t—and trust that your efforts—yes, even in yesterday’s leggings—are absolutely wonderful.
You're doing amazing.
If you’re trying to conceive (TTC), you probably know that there are certain foods and nutrients that become especially important once you’re pregnant. But nutrition plays a vital role even when trying to conceive, much like laying a strong foundation before constructing a house.
Certain nutrients create that foundation by supporting egg and sperm health (yes, nutrition matters for both partners), hormone balance and creating a hospitable environment for a fertilized egg to implant. In fact, studies show that certain nutrients can help increase fertility and improve success rates for both natural conception and fertility treatments.
In other words, nutrition is a key player in the TTC journey, but getting the right nutrients in the right quantities can be tricky. That’s where supplements come in. Just as you’d take a multivitamin to fill in nutritional gaps for optimal health, fertility supplements can give you that extra nutrient boost.
Choosing supplements for your fertility journey
When choosing a supplement to support your fertility journey, look for science-backed, high-quality ingredients. Our editors are careful to select and partner with brands that use ingredients that have been clinically studied to support fertility. Eu Natural® (pronounced you) covers all those bases and more. We love knowing that Eu Natural® products contain zero artificial additives, binders, or fillers and are lab-tested to ensure purity and potency.

When choosing a supplement to support your fertility journey, look for science-backed, high-quality ingredients. Our editors are careful to select and partner with brands that use ingredients that have been clinically studied to support fertility. Eu Natural® (pronounced you) covers all those bases and more. We love knowing that Eu Natural® products contain zero artificial additives, binders, or fillers and are lab-tested to ensure purity and potency.