According to recent Graco research, navigating parenthood is a lot easier with a little help from Google which is now first port of call for 80% of new parents looking for answers on all things baby related.

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It's reassuring to feel connected in baby's first few months

Of course, Google is great for information, but when it comes to first-person experience and the comfort of connection, particularly for new first time parents, social media wins hands down. That sense of being part of a wider community with similar stories and challenges helps with everything from maternal mental health and wellbeing to just discovering tried and tested parenting hacks. Also, the knowledge that you are not alone is such a relief.

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Almost all new parents share the same concerns

For example, Graco UK discovered that around 74% of new parents found their crying babies far harder to deal with than they ever imagined, and that’s exactly the type of situation which makes you feel you must be the only one not coping, until you realise that countless other parents feel exactly the same way. Another top search topic is one that probably won’t surprise you. Turns out’ sleep deprivation is,  without a shadow of a doubt, still the biggest challenge for parents.

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Smarter soothing from Graco

Solution focused as always, Graco's revolutionary new Cry Detection Technology aims to support parents in those demanding early months and the success of the Eluma Sway Baby Swing is proof that it works. Now the Eluma range has expanded into the sleep space with the launch of the new Eluma Nest Bedside Crib.

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What is Cry Detection Technology?

Cry Detection Technology recognises when baby becomes unsettled and responds with a calming mix of sound and motion designed to naturally lulll little ones. With a wide range of settings available you're able to find the perfect combination of noise and movement that calms baby, and helps you get some much needed sleep. Also, any time you want, you can pause Cry Detection, transforming the Nest back into a simple crib.

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Eluma Nest Bedside Crib fits easily into your new life with baby

Using Bluetooth, the Eluma Nest Bedside Crib operates like most other devices you’re already familiar with, so it fits comfortably into your daily life. Plus, like all Graco products, it’s thoughtfully designed, right down to breathable mesh sides for airflow and visibility, as well as a compact shape and firm, flat organic mattress. Finally, although it’s giving you the luxury of sleep, the Eluma Nest is very affordable, coming in at roughly £200 and suitable for babies up to 6 months or 9kg.

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Find your safe, comforting space in The Graco Village

Developing products that intuitively address the challenges of parenthood is one of the reasons why so many parents trust Graco to cope with the practicalities of life with babies and toddlers. But Graco go well beyond innovative design, and their ‘Parents Connected’ campaign is a prime example of how committed they are to offering you support at every stage of your parenthood journey.

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Head over to The Graco Village, where you’ll find a wealth of support from specialists, charities and parents alike, offering reassurance and advice. This includes:

·       Fox andthe Moon, which provides sleep-support for parents of new babies.

·       PANDAS, the leading charity offering support and advice relating to perinatal mental illness

·       Cry-sis, the NHS recommended charity, that provides a dedicated helpline for parents coping with excessively crying, sleepless, or unsettled babies  

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Early parenting can be overwhelming, so a safe space in the company of likeminded parents could be just the lifeline you need at times. Think of The Graco Village like that, and also make sure you’re following Graco on Instagram, where you'll find even more support and insight.

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Take a closer look at the new Eluma Nest Bedside Crib

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