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September 2, 2025
WIN! Premium hugup Maternity Supportwear worth £329!
Support That Hugs You Back Meet the new standard in maternity support wear that’s changing the game for active mums-to-be.
Closing Date:
January 31, 2026
Back pain. Hip discomfort. The unrelenting pelvic pressure that leaves you increasingly uncomfortable as the day wears on. If you’re pregnant and suffering, unfortunately, you’re certainly not alone.
Up to 70% of women experience significant pain in the lower back and pelvic girdle area during pregnancy, particularly in the second and third trimesters. And yet, despite how widespread these issues are, other solutions remain outdated or inaccessible.
It’s time to move beyond compromises. Because discomfort in pregnancy may be inevitable, but it doesn’t have to define it.
Enter: HUGUP. The new standard in maternity supportwear.
Hugup has been clinically informed to ease back, hip, and pelvic discomfort, without compromising on style. Unlike pregnancy shapewear which uses compression techniques rather than genuine weight distribution to offer support, Hugup has been created by leading innovation and design experts, textile engineers and medical experts to use targeted support zones to lift and stabilise where it matters most.
Made in Italy using seamless technology and high-performance yarns, the same calibre used in Elite sportswear, hugup is breathable, ultra-lightweight and feels like a second skin. It features an adjustable belt with a rotating magnetic buckle to make tailoring the support you need in line with the demands of your day effortless.
More than just supportwear, hugup redefines how pregnancy should feel - it’s support that works with your body. Designed to ease everyday discomfort and help you move with confidence.
THREE lucky winners will receive this game-changing maternity essential, worth £329!
Hugup at a Glance:
- Available Sizes
XS to XXL
- Colours
Mocha Mami - this year’s must-have shade in warm, grounded tones
Lust Noir - your maternity Little Black Dress
Bare Nectar – like a second skin; elegant and understated
Sassy Sugar - crisp, clean, and endlessly versatile.
- Fabric
100% recycled, innovative Nylon 6,6 yarns, infused with silver antibacterial ions.
- Fit
Adjustable belt and magnetic buckles ensure a perfect fit from late second trimester through the third.
- Washability
Machine washable
- Wear
Under clothes or as outerwear
TO FEEL HUGGED, LIFTED, AND BEAUTIFULLY SUPPORTED? FIND YOUR FIT AT HUGUP.COM.
Good Luck!
T&C's apply. See our terms on the website.
Prize Provider : hugup
The ease of use is a standout feature on the Baby Jogger Summit X3. From the moment I unpacked it, assembling the buggy was a breeze. The intuitive design and clearly illustrated instructions made the process hassle-free, ensuring I was up and running (pun absolutely intended), in no time. Using the stroller is a seamless process too, from folding and unfolding to reclining the seat as my toddler drifts off.
