Pregnancy can be magical, but for many mums-to-be it’s also physically demanding. In the later trimesters, everyday activities can become a strain. Back pain, pelvic pressure, and hip discomfort are incredibly common—yet still not openly discussed enough. If you’re navigating the aches and heaviness of pregnancy, you’re far from alone: up to 70% of women experience significant pelvic and lower back pain during pregnancy, most commonly in the second and third trimesters when weight gain and biomechanical shifts peak [2].
CLICK HERE to win in a HugUp - worth £329!
What if you could move through pregnancy feeling fully supported? Meet Hugup®: next-generation maternity support wear thoughtfully designed to ease everyday discomfort, restore confidence, and help you feel held every step of the way.
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What makes Hugup different?
There are many ways to manage pregnancy discomfort. Traditional pregnancy shapewear uses compression, and belly bands are widely available, but even premium options can be uncomfortable for all-day wear. Some women try physiotherapy and belly taping, which can be effective but time-intensive and costly.
CLICK HERE to win in a HugUp - worth £329!
Hugup does things differently. Its patent-pending design—developed by leading innovation and design experts alongside physiotherapists, gynaecologists, and textile designers—is clinically focused on reducing pelvic pressure by redistributing weight more evenly across the pelvic area. Made entirely in Italy using premium Italian yarns (the same calibre used in elite sportswear), it’s lightweight, breathable, and tailored with seamless technology for ultimate comfort—nothing to rub or irritate your skin. An adjustable belt combines elastic and non-elastic sections—flexible where you need it, supportive where it matters—and you can fine-tune the fit throughout the day with a single rotating magnetic buckle.
The result? Targeted, breathable support that feels like a hug—gentle yet strong enough to accommodate the ~18 kg / 40+ lbs many women gain during pregnancy.
Why Pelvic Pressure Matters.
Pelvic pressure isn’t just uncomfortable—it’s one of the contributors to stress urinary incontinence (SUI) in women. Research shows that the mechanical strain of pregnancy (increased pressure/weight on the pelvic floor) is associated with a higher risk of SUI after delivery [1]. This risk is higher in twin pregnancies, which naturally place more weight and pressure on the pelvis [3]. Studies consistently suggest that greater pelvic loading (multiple or larger foetuses, excess weight gain, etc.) correlates with more pelvic floor damage and postpartum leakage—independent of mode of delivery—indicating a clear trend: higher mechanical load → higher likelihood of persistent SUI postpartum [1],[3].
Reducing pressure through more effective weight distribution across the pelvic girdle may help ease these symptoms. Hugup has been positively assessed in research-led work by the Institute of Mother and Child (IMiD), who note: “The Hugup product received a positive assessment of its documentation and was accepted at the stage of expert sensory product evaluation, and is currently undergoing user testing at the Institute of Mother and Child” [4].
CLICK HERE to win in a HugUp - worth £329!
Not Just Functional - it's beautiful too.
Support wear doesn’t have to mean sacrificing style. Hugup comes in four flattering shades—Sassy Sugar, Lust Noir, Bare Nectar, and Mocha Mami—and fits UK sizes XS to XXL. Designed to be worn as underwear or outerwear, you can go from school run to yoga class without a second thought.
The Details
Price: £329
Available sizes: XS to XXL
Available in four beautiful colours that bring personality as well as support:
Mocha Mami - thisy ear’s must-have shade in warm, grounded tones
Lust Noir - your maternity Little Black Dress,
Bare Nectar - like a second skin; elegant and understated
Sassy Sugar - crisp, clean, and endlessly versatile.
Made in: Italy
Fabric: 100% recycled, innovative Nylon 6,6 yarns, infused with silver antibacterial ions. MachineWashable.
Shop now: hugup.com
Real-life support for real-life pregnancies
Whether you’re carrying one baby or two, Hugup is here to say: you don’t need to grin and bear the discomfort. You can move through pregnancy feeling hugged, lifted, and beautifully supported.
Ready to feel the difference?
Find your perfect fit at Hugup.com and join a growing community of UK mums who are rewriting the story of pregnancy support wear. Because you deserve support that works with your body—not against it.
References
- Häggqvist et al. “Urinary incontinence during pregnancy and 3 months postpartum: a prospective cohort.” Eur J Obstet Gynecol Reprod Biol. 2022. Available at: https://pmc.ncbi.nlm.nih.gov/articles/PMC8605044/
- Mens et al. “Understanding Peripartum Pelvic Pain: Implications of a Patient Survey.” Spine. 1996;21(11):1363–1369. Abstract: https://journals.lww.com/spinejournal/abstract/1996/06010/understanding_peripartum_pelvic_pain__implications.17.aspx
- Groutz et al. “Twin Pregnancy: Does it Carry an Extra Risk for the Development of Postpartum Stress Urinary Incontinence?” J Urol. 2004;171(4 Suppl):91. Summary: https://www.urologytimes.com/view/twin-pregnancy-elevates-risk-postpartum-sui
- Institute of Mother and Child (IMiD). Organisation site and statement regarding Hugup user testing/assessment. https://imid.med.pl/en/home
If you’re trying to conceive (TTC), you probably know that there are certain foods and nutrients that become especially important once you’re pregnant. But nutrition plays a vital role even when trying to conceive, much like laying a strong foundation before constructing a house.
Certain nutrients create that foundation by supporting egg and sperm health (yes, nutrition matters for both partners), hormone balance and creating a hospitable environment for a fertilized egg to implant. In fact, studies show that certain nutrients can help increase fertility and improve success rates for both natural conception and fertility treatments.
In other words, nutrition is a key player in the TTC journey, but getting the right nutrients in the right quantities can be tricky. That’s where supplements come in. Just as you’d take a multivitamin to fill in nutritional gaps for optimal health, fertility supplements can give you that extra nutrient boost.
Choosing supplements for your fertility journey
When choosing a supplement to support your fertility journey, look for science-backed, high-quality ingredients. Our editors are careful to select and partner with brands that use ingredients that have been clinically studied to support fertility. Eu Natural® (pronounced you) covers all those bases and more. We love knowing that Eu Natural® products contain zero artificial additives, binders, or fillers and are lab-tested to ensure purity and potency.
When choosing a supplement to support your fertility journey, look for science-backed, high-quality ingredients. Our editors are careful to select and partner with brands that use ingredients that have been clinically studied to support fertility. Eu Natural® (pronounced you) covers all those bases and more. We love knowing that Eu Natural® products contain zero artificial additives, binders, or fillers and are lab-tested to ensure purity and potency.
Meet Hugup®. Next-generation maternity support wear, thoughtfully designed to ease everyday discomfort, restore confidence and help you feel held every step of the way.
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