🎯 Key Trends in Maternity Fashion
1. Dopamine Dressing — Bold Colour & Print
Say goodbye to bland neutrals. Maternity lines are embracing bold hues like emerald, sapphire, and ruby, along with joyful florals and abstract prints. These expressive looks bring positivity and empowerment, turning your bump into a statement of joy.
Shop examples: H&M Mama Floral Tie-Belt Dress (£37.99).
2. Relaxed Silhouettes & Babydoll Revival
Oversized shirts, tiered maxis, and babydoll dresses are trending. They provide room to breathe while still allowing chic styling. Pair with a belt over or under the bump to add shape and avoid drowning in fabric.
Shop examples: Velvet Smock Dress at New Look (£18).
3. Wide-Leg & Barrel Denim
The era of skinny maternity jeans is fading. In their place, wide-leg, flared, and barrel-leg jeans are stealing the show. These looser cuts offer comfort and a nod to contemporary denim fashion.
Shop examples: Next Maternity Wide-Leg Jeans (£42) and Yours Clothing Wide-Leg Jeans (£36.99).
4. Adaptive & Adjustable Designs
Smart maternity wear now features side ruching, hidden nursing zips, stretch panels, and adjustable waistbands. These details extend the life of your clothing through pregnancy and postpartum.
Shop examples: ASOS Design Over-the-Bump Supersoft Leggings (£14).
5. Mixing Maternity & Non-Maternity Pieces
Many parents-to-be are styling oversized blazers, soft knits, and stretchy non-maternity dresses alongside bump-friendly staples. This makes wardrobes more versatile and sustainable.
6. Sustainable, Ethical & Inclusive Sizing
Expect to see more eco-friendly fabrics, responsible sourcing, and wider size ranges in maternity collections. It’s a move towards fashion that fits every body — and lasts longer.
Shop examples: Isabella Oliver Sustainable Maternity Collection.
👗 Trending Pieces Right Now
Here are some of the standout items you can shop now:
- ASOS Design Over-the-Bump Premium Supersoft Leggings (£14) — Everyday essential for layering and lounging.
- Next Maternity Wide-Leg Jeans (£42) — A nod to the wide-leg denim trend, versatile and comfortable.
- Aliana Asymmetric Maxi Dress, Club L London (£85) — Elegant, ruched, and evening-ready.
- H&M Mama Floral Tie-Belt Dress (£37.99) — Bold floral print with adjustable tie to flatter your shape.
- Velvet Smock Dress, New Look (£29.99) — Texture and style for autumn/winter dressing.
- Yours Clothing Wide-Leg Maternity Jeans (£36.99) — Another denim option with extra room.
- New Look Contoured Maternity Leggings (£19.99) — A must-have core basic for comfort and layering.
🧩 Styling Tips
- Balance volume with structure: Cinch flowy pieces with belts or layer with blazers.
- Layer smartly: Open cardigans and wrap tops create shape and flexibility.
- Prioritise fabric: Opt for soft, breathable, stretchable materials.
- Invest in versatile items: Pieces that transition into postpartum (wrap dresses, nursing-friendly tops) are worth it.
- Embrace detail: Texture, ruching, and asymmetry add flair to maternity outfits.
- Mix and match: Blend non-maternity pieces with maternity staples for a sustainable wardrobe.
Maternity wear in 2025 is about joy, confidence, and practicality. Whether you’re leaning into bold colour, embracing wide-leg denim, or layering timeless basics, the key is to feel comfortable and stylish. Pregnancy doesn’t mean putting fashion on pause — it means redefining it in your own empowered way.
If you’re looking for maternity fashion inspiration in the UK, keep an eye on retailers like ASOS, Next, H&M, New Look, Club L London, and sustainable brands like Isabella Oliver — they’re leading the way in stylish, practical maternity clothing for modern parents.
If you’re trying to conceive (TTC), you probably know that there are certain foods and nutrients that become especially important once you’re pregnant. But nutrition plays a vital role even when trying to conceive, much like laying a strong foundation before constructing a house.
Certain nutrients create that foundation by supporting egg and sperm health (yes, nutrition matters for both partners), hormone balance and creating a hospitable environment for a fertilized egg to implant. In fact, studies show that certain nutrients can help increase fertility and improve success rates for both natural conception and fertility treatments.
In other words, nutrition is a key player in the TTC journey, but getting the right nutrients in the right quantities can be tricky. That’s where supplements come in. Just as you’d take a multivitamin to fill in nutritional gaps for optimal health, fertility supplements can give you that extra nutrient boost.
Choosing supplements for your fertility journey
When choosing a supplement to support your fertility journey, look for science-backed, high-quality ingredients. Our editors are careful to select and partner with brands that use ingredients that have been clinically studied to support fertility. Eu Natural® (pronounced you) covers all those bases and more. We love knowing that Eu Natural® products contain zero artificial additives, binders, or fillers and are lab-tested to ensure purity and potency.
When choosing a supplement to support your fertility journey, look for science-backed, high-quality ingredients. Our editors are careful to select and partner with brands that use ingredients that have been clinically studied to support fertility. Eu Natural® (pronounced you) covers all those bases and more. We love knowing that Eu Natural® products contain zero artificial additives, binders, or fillers and are lab-tested to ensure purity and potency.
